- Sonja Armytage
- Oct 11, 2024
- 2 min read
Writing copy can be time consuming but once you have done it or had it done for you by a copywriter, it’s worthwhile thinking about how you can use what you have got more than once.
Here are a few tips on how you can re-work big chunks of copy (like an FAQ) so that you get maximum usage out of the copy you have written.
1. Slice and dice. I’m a big believer in slicing and dicing your content so you can repurpose your content for numerous platforms. One or two FAQ questions can easily become an article or blog. Five or six can become an eBook and 20+ can become a book.
2. Create articles from your content. One of the quickest ways to get people to read your content and get traffic to your site is to submit your articles or blogs to industry websites or to LinkedIn. Make sure you add a ‘bio box’ at the end of the article that includes your website address, contact details and a bit about you so that if people like what you have written, they can find you.
3. Use the material as the basis of an online newsletter. You have already written your article so why not make it an online newsletter. If you have written up your FAQ properly, you can compile a few questions into one and make that the basis of the newsletter. If you are going to do a newsletter though, make it consistent and send it out on a regular basis.
4. Create Fact Sheets. FAQs lend themselves nicely to Fact Sheets. Pick a topic that you get a lot of questions about and then pick the top 5, answer them and voila, you have just created a Fact Sheet. Some infopreneurs I know create ‘series’ of Fact Sheets, get them printed up and laminated and sell them as part of their suite of information products.
5. Post your articles on Facebook or Twitter. You have already written the material, you may as well broadcast it to your followers and friends. Simply load the article up into your blog, copy/paste the URL of the blog, write a post/tweet to introduce the article and share it with the world.