FAQs
I’m a big believer in the KIS (keep it simple) principle, but sometimes there’s no getting around tech terms or jargon.
Here’s a few questions and answers to help breakdown some of the tech speak .
It'll also give you a behind the scenes look at what a copywriter does and help you decide about hiring one.
Of course if you just want to cut to the chase and chat then please do.
A copywriter has spent years studying the ‘art of writing words that sell’ a product and/or service. They will skilfully craft words to target a specific audience’s emotions and persuade them to take further action.
For example, a copywriter can write web pages, sales pages, brochures, social media posts, ads, emails and product and/or services descriptions to name just a few.
Search engine optimisation (SEO) is a marketing activity that helps your website appear and rank higher in organic (non-paid) search engine results pages (SERPs).
One of the most used search engines is Google, but there are others like MS Bing and Yahoo!
An SEO copywriter uses the same principles as a copywriter. However, they have specialised skills to write optimised web copy which will help you get found in Google searches and drive traffic to your website.
A professional SEO copywriter will:
know how to write for humans first and Google second. This means that the copy will be relevant and of value to your target audience ...
i t w i l l n o t r e a d l i k e a r o b o t g e n e r a t e d i t;
strategically research relevant SEO keywords and/or keyphrases to use in carefully crafted headlines, body copy, to help organic rankings and persuade your audience to act;
write accurate and concise title tags to help Google understand what your page is about and help generate click throughs; and
write persuasive meta descriptions to help with your page’s click-through-rate (CTR). Increased CTRs can positively impact your page’s ability to rank.
These days the lines between copywriter and content writer are easily confused, and sometimes interchanged. However, they do differ.
A content writer writes to engage and connect with the audience over time.
They create awareness, inform and educate the reader about a brand. Think of it as being in a relationship for the long haul.
Some examples include blogs, websites, newsletters – even podcasts and Ted Talks.
Some people enjoy writing. If you happen to be a great writer, then you can save yourself the cost and write your own copy. However, here’s a few things you need to consider.
Time ⏱️
As well as running your business you’ll need to make the time to write. Writing good copy takes time.
You also you need to be strategic and decide what type of copy does your business need? For example, is your priority to have a website? After all your website is the ‘mothership’. How may web pages will you need to write? Planning takes time.
If you’re already time-poor, and don’t have the time or the inclination to sit and write a first, second and maybe a third draft of copy, then hiring a professional copywriter makes sense. You’ll also be able to spend that time running your business.
Skill 👩🏻🎓
As a copywriter has spent years honing their craft. Writing persuasive copy is how you can influence your audience to buy from you.
Do you have the skill to write persuasive copy without it sounding ‘salesy’?
Yes, hiring a copywriter is a cost, but chances are just a couple of new customers (depending on the value of your service) could cover this cost.
Why not save yourself the angst and hire a professional copywriter who will skilfully create concise persuasive copy that specifically speaks to your target audience.
Google ranking 🥇🎯
Yep, Google page rankings are important. The words on your website matter. They will influence where business ranks on Google.
Do you know how to write copy that Google loves?
A trained SEO copywriter does. They will write SEO copy that can help improve your Google ranking and entice searches to visit your website.
Promotion 📢
You know your business better than anyone. Right? Of course you do. This is a good thing, but it may have some shortfalls too.
You may have heard of the expression, “can’t see the wood for the trees”. You can be so deeply involved in something, that you can’t see the bigger picture.
This is where a copywriter can look at your business with ‘fresh eyes’ and can help identify some unexplored opportunities that make your business unique.